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...So how do your customers view your business?
So how do customers view your business?
Changing the perception of a business begins not with loud announcements, but with quiet intention. It’s the art of rewriting your story, not by erasing the past, but by reframing it with purpose and clarity. You shift from being seen as outdated to innovative, from impersonal to human, by showing, not just saying, who you’ve become. Every detail matters: from how you answer the phone, the look of your brand to the way you show up for meetings. It’s in the small, consistent moments where change takes root - until one day, the world sees not just a different business, but a better one.
MARKETING
FRAMING YOUR STORY
Marketing is how you tell your story differently. When people see your business in a certain way, marketing helps you change the narrative. It’s about showing who you are now, not just what you sell, but what you stand for. Through social media, emails, videos, and blogs, you can share your values, highlight happy customers, and explain how you’ve grown. Marketing gives your business a voice, one that connects with people on a real, emotional level.
ADVERTISING
WORTH SHOUTING ABOUT
Advertising helps you grab attention and make a new impression. It’s your chance to say, "Look again - we’ve changed.” Whether it’s a bold new campaign, a clever headline, or an eye-catching video, advertising reaches people where they are and invites them to see your business in a new light. Great ads don’t just sell products, they shape how people feel about your brand. With the right message and tone, advertising can open minds and spark curiosity.
DESIGN
GOOD DESIGN WORKS
Graphic design makes change visible. It’s the colours, the logo, the layout, it’s everything people see before they even hear your message. A new design can instantly signal a fresh start. It helps your business look more modern, trustworthy, or exciting - whatever image you want to create. Good graphic design ties everything together, making your marketing and advertising feel consistent and polished. It shows that you’ve grown and invites people to grow with you.
Ralph Scrutton is a versatile graphic designer with a career exclusive to the design and advertising industry since graduation. With a unique blend of creative expertise and strategic insight, Ralph brings creative ideas to life, transforming concepts into compelling, results-driven campaigns. From private enterprises to public sector organisations Ralph confidently delivers across the full spectrum of creative marketing, including graphic design, marketing and traditional and digital advertising - turning vision into impact.
If you’re looking for an independent, experienced designer with a passion for purposeful design and powerful storytelling, look no further. Ralph is more than a designer - he’s a creative thinker, brand builder, and marketing problem-solver who knows how to craft visuals that speak clearly and connect deeply. Whether it's refreshing a brand, launching a campaign, or shaping a story, Ralph makes your message matter.
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