The whole brand creation process, from its design and marketing is vital to the success of any new business. The way we control a brand’s image, particularly through Social Media has become in many cases, more important than the 'thing' the brand represents. Brands were once created to sell more of a particular product or service. Not any more. Products are more often simply created or selected that reflect the values of a well-crafted brand. You only get one chance at creating that impression, usually within the first two seconds. From how the telephone is answered, to the front page of a website.
 
Perception help businesses identify their core vales, and work to define the businesses they want to be... After consultation, this often results with a redesign of the company's logo. A new logo design helps firmly position the direction for the brand, and character of the company. Fresh branding is then developed in to a strategy for implementing across all corporate communications, such as website, literature, emails, signage, clothing, vehicle graphics and advertising. And when done right. This rebranding process has always resulted in success for clients. This can be measured by the growth and length of time many of the brands shown on this page have been in use for — Perception's design works!